3. Babara Kruger

I feel as though the ideas of consumerism and materialism disscussed in question 2 are communicated efectively. The use of imagery is very effective in Krugers work. The black and white image of the hand gives the feeling of something personal, which as the audience we can relate to and as we read the text the irony becomes clear. The text in this piece is being held like a note or a business card in the centre of the page. This causes it to be dominant, we have to read it. I feel this use of space, once again reinforces the piece to appear as an advertisement which supports the irony and highlighting the ideas of consumerism and materialism. The use of clothing in the secound image is almost abstract as it is a close up image of a piece of clothing with two hands holding each side as if they are inspecting it and feeling it. The envious green wash covers the image and supports the text, as we may be envious that we do not have the garment but the text reinforces us that we do not need it.